Bumblebee Transformed into Boardomatic+ by Candy

We recently had the pleasure of being briefed to create frames for the new Direct Line TV campaign. The 3 scripts featured NMT Donatello, Robocop and Bumblebee. All three spots were absolute winners but our standout choice is everyone’s favourite Transformer Bumblebee. The frames were a collaboration between Leigh and our resident Marvel comics man Martin. We expanded these frames and the end result is a Boardomatic+ which totally captures the energy, fun and humour of the final TVC.




Directline - Bumblebee