WaterAid – Hope Locker

Hope Locker is an innovative idea that finds a new opportunity for charities to engage with potential donors in everyday life. Developed by Simon for Proximity London, it intersperses itself between a gym or swimming pool user and the £1 coin typically required to operate the changing room locker with the aim of appealing to their charitable instincts to consider giving it away.

When someone deposited their coin they saw it apparently dropping into clean water on the display, which carried WaterAid branding and presented the message ‘Enjoy your swim’. When the locker was reopened the message changed to ask “Swallow any water today?” In the next transition the text changed to “Don’t worry, nothing in this pool will kill you” as the water suddenly changed from clean to dirty.hope locker “But, during your 27-minute swim dirty water killed 27 children worldwide.” The screen then told the person how their £1 could help and offered them a choice between donating it and getting it back.