Adidas – Beyond the Blue
Adidas’ “Beyond the Blue” is a fictional and conceptual piece of AI advertising done with the sole purpose of experimentation, education, and testing the boundaries of visual generative AI and the interplay of Art Direction, Visual Design & AI. Made with an end-to-end AI pipeline featuring Midjourney (text to image) and Runway (image to video) and later upscaled with Topaz Labs to a crisp 4K and 60 FPS. Edited in After Effects and exported in 4K resolution.