Air Wick 3D vs 2.5D Animatics

In response to the recent AW – “Feel Free Outside” 3D 15″ animatic project, we wanted to showcase an alternative solution to the clients go to 3D preference for highly finished research animatics. The result is what we have christened 2.5D. The finish is higher and more realistic than 3D and conveys more personality and charm to the OCP. The 2.5D approach is also a faster process and not prone to the time consuming technical difficulties often encountered with the 3D process. The AW “Vibrant” 2.5D sample shown here against its 3D counterpart can be produced in 10 days from brief to final delivery at a cost of US$9,000 excluding Audio & Sound Design.